Subject: File Number S7-07-18
From: Ed Ulledalen

August 9, 2018

I have been in this business for 35 years.

I have been at only two firms.

I have never had a complaint.

I have always taken good care of my clients.

I have not lost clients because of poor service or performance.

The DOL ordeal was horrible and I am glad it died.

The best interest rule being considered is confusing to us in the industry – how will the client understand?

I think there should be a clear difference between advisors/advisers and brokers, and it should be easy to understand and implement.

I suggest that members of the SEC reach out to those of us on the front lines and get our input, don’t just listed to company management and interst groups as I think they are speaking through a different filter.

I will be happy to receive calls on my cell phone [redacted].

Service to smaller investors is threatened – what size does that suggest? We are not sure.

I suggest that the SEC and FINRA get together and crack down on rogue brokers, who many times are industry stars. Policing the ranks will build credibility for all of us and confidence for investors.

Please consider this issue carefully.

Ed Ulledalen
Billings,MT