Subject: File No. S7-07-18
From: Kevin Mahoney
Affiliation: Founder and CEO, Illumint

August 1, 2018

Regarding S7-07-18 for Regulation Best Interest

Most clients won't be able tell the difference between "best interests" and a full fiduciary duty. Broker-dealers who aren't full fiduciaries shouldn't be allowed to use the term "best interests."